Product Readiness & Regulatory Alignment
Coordinate product, labeling, pricing, and claims review before approaching U.S. buyers.
Created by Mitch Gould, Founder & CEO
The Evolution of Distribution.
An integrated model for helping health, wellness, and nutritional brands enter and grow in the U.S. market.
A connected approach
One strategy, from preparation to retail growth.
Mitch Gould developed this platform to address fragmented distribution, buyer outreach, compliance coordination, and marketing. It brings those disciplines together with logistics and media support.
The original framework
Four pillars of the Evolution of Distribution.
Market Positioning & Brand Strategy
Shape category positioning, packaging, and messaging for U.S. retailers and consumers.
Retail & eCommerce Placement
Connect brands with relevant retail buyers and online opportunities through NPI’s relationships.
Post-Placement Marketing & Demand Generation
Support awareness and retail activity through coordinated promotion, including In Health Media and Newsworthy.ai.
Your next market
Build your U.S. launch on a connected foundation.
Tell us where your brand is today—and where you want it to go.