NPI on video
Retail experience, in under a minute.
Short perspectives from Mitch Gould on brand building, the Evolution of Distribution, Amazon, celebrity partnerships, and the path into U.S. retail.
YouTube Shorts & interviews
Watch the latest from NPI.
More than a sound bite
Four decades of retail context behind every answer.
These clips introduce the ideas, relationships, and experiences behind NPI. For a conversation about what they mean for your brand, connect directly with our team.
Your next market
Turn the next retail conversation toward your brand.
Tell us where your brand is today—and where you want it to go.