Turnkey product launch infrastructure
Comprehensive support, category expertise, broker relationships, and marketing innovation aligned from day one.
Why NPI
More than an introduction. A complete advantage.
The experience, infrastructure, and relationships to help brands reach U.S. retail—and perform once they get there.
One integrated partner
Everything needed to move from market-ready to market-proven.
Full-service agency
A connected in-house team so you can focus on the product—not a mountain of contacts and handoffs.
A history of expertise
More than 100 years of combined distribution and retail experience across major U.S. channels.
Unparalleled speed
An experienced network that recognizes opportunities early and brings qualified brands to market efficiently.
Promotional support
Focused, cost-effective media and promotion designed to enhance awareness and sales velocity.
Buyer-ready execution
Every piece of the plan is built to make the brand clearer, more credible, and easier for retail to say yes to.
Channel reach
Distribution where your customer already shops.
Natural health, sports nutrition, drug, grocery, warehouse club, mass merchant, military, convenience, specialty beauty, and ecommerce channels.
Explore retail channelsOnlineGrocerySpecialty healthMass retailClubDrugBeautyMilitary
Your next market
Put the NPI advantage behind your brand.
Tell us where your brand is today—and where you want it to go.