Industry expertise

Health & Wellness

Products that help people live better, every day.

A tailored approach

Built around how this category gets bought.

NPI connects wellness brands with the retail partners, category buyers, and marketing programs needed to stand out in a fast-moving market.

Our work starts with a clear view of the market: where your product belongs, what differentiates it, which retail channels fit, and what buyers need to believe. From there, NPI coordinates the sales story, marketing support, distribution plan, and account development.

What we bring

  • Category-specific competitive and pricing insight
  • Retail positioning and sales-material development
  • Introductions to relevant U.S. decision makers
  • Coordinated launch, distribution, and account support

Your next market

Bring your health & wellness brand to more U.S. consumers.

Tell us where your brand is today—and where you want it to go.

Request a market assessment