Product launch infrastructure
Bring strategy, sales, and distribution together around your next U.S. launch.
Sales · Marketing · Distribution
The Evolution of Distribution.
We turn ambitious health, wellness, and nutrition brands into retail-ready businesses—and get them in front of the buyers who matter.
One integrated partner From market entry to shelf velocity.
Nationwide
market access
market access
Retail buyer
relationships
relationships
Growth-minded
execution
execution
Market strategy • Sales representation • Retail distribution • Brand marketing • Compliance coordination •
The U.S. retail landscape
Big opportunities. Recognizable retailers.
Walmart
Target
Amazon
Costco
Kroger
Home Depot
Lowe’s
7-Eleven
CVS
Walgreens
Best Buy
Sam’s Club
Representative U.S. retailers. NPI develops a channel strategy around your product and category. Logos do not imply endorsement or guaranteed placement.
Built for market entry
The U.S. is a big opportunity. It shouldn’t feel like a maze.
NPI gives brands one experienced team across the disciplines that make retail growth happen. We align strategy, sales, marketing, logistics, and account support into a clear path forward.
Meet the companyThe path to market
Your partner in sales, from product launch to retail growth.
NPI connects strategy, sales, marketing, and distribution for health, wellness, and nutrition brands entering or expanding in the United States.
U.S. Market Entry Strategy
Build a focused sales and marketing plan for your product, audience, and U.S. retail goals.
Learn moreLogistics & Launch Coordination
Connect the operational steps that prepare your brand for market, from product readiness to distribution.
Learn moreSales & Retail Placement
Reach relevant buyers through NPI’s retail relationships and category knowledge.
Learn moreBrand Marketing & Promotion
Support retail activity with promotional and media capabilities through sister company In Health Media.
Learn moreOnline Retail Opportunities
Explore digital retail as part of a coordinated U.S. sales and distribution strategy.
Learn moreOngoing Account Support
Work with an account manager to keep sales, marketing, and retail relationships moving forward.
Learn moreChannel expertise
Find the right retail channels for your brand.
A product-specific approach across the channels NPI serves, from digital shelves to national retail.
Online Retailers
Digital shelves with nationwide reach.
Specialty Health
Credibility where informed consumers shop.
Home Shopping
Products with a story made for demonstration.
Department Stores
Elevated placement for premium brands.
Drug Stores
High-frequency retail, built around trust.
Grocery Stores
Everyday discovery at meaningful scale.
Club Stores
Big-volume opportunities, thoughtfully prepared.
Skincare Specialty
Focused distribution for beauty authority.
Mass Merchandisers
National scale for retail-ready brands.
Convenience Stores
Fast-moving products for on-the-go shoppers.
Military
A specialized path to military retail.
The NPI advantage
What makes NPI the right partner for your business?
One coordinated team
Work with a dedicated account manager across the services your brand needs.
Retail experience
Draw on a team with experience across major U.S. retail channels.
Category knowledge
Position health, wellness, and nutrition products for the right buyers.
Promotional support
Connect retail placement with promotional capabilities through In Health Media.
A focus on growth
Align channel decisions and marketing activity with your brand’s commercial goals.
Proven in market
Experience you can measure.
Amazon
Helping Build Amazon’s Sports Nutrition Category
Major brands. A new retail opportunity.Read the case study
Native Remedies
Expanding a South African Natural-Remedies Brand in the U.S.
$5 million+ in sales in record timeRead the case study
SlimFX
Taking a New Diet Supplement From Concept to Shelf
More than $10 million in salesRead the case study
Domestic & international
Local knowledge for brands from anywhere.
Whether you are building from inside the U.S. or entering from abroad, NPI adapts the market-entry plan to your resources, goals, and stage of growth.
Watch NPI
The stories behind the retail wins.
From the field
Insights from decades in retail.
Industry News · September 29, 2025
Mitch Gould Reflects on Partnership with Hulk Hogan and Their Shared Ventures in Sports Nutrition
Read story
NPI News · September 29, 2025
A Proven Gateway for Global Health & Wellness Brands Entering the U.S.
Read storyCommon questions
U.S. market entry FAQ
Which brands does NPI work with?
NPI specializes in health, wellness, and nutrition brands. Its industry coverage includes dietary supplements, sports nutrition, natural products, functional foods and beverages, skincare, nutraceuticals, and cosmeceuticals.
Can NPI help both international and U.S. brands?
Yes. NPI helps international manufacturers enter the United States and domestic brands expand sales and distribution into additional retail accounts.
Which retail channel should my brand enter first?
The starting point depends on your product, audience, pricing, and readiness. NPI develops a product-specific strategy and identifies relevant opportunities across online, specialty, grocery, drug, club, and other retail channels.
Does NPI support marketing after retail placement?
Yes. NPI connects sales and distribution with promotional support. Its sister company, In Health Media, provides promotional and media capabilities to support brands in market.
How long will a launch take, and what will it cost?
Timing and scope depend on the product, preparation required, target accounts, and retailer processes. Share your current distribution, product details, and goals with NPI to discuss a plan for your brand.
How do I start a conversation with NPI?
Request a market assessment with your company details, category, current markets, and U.S. goals. Our team can help identify the next steps for your brand.
Your next market
Ready to make your move in the U.S. market?
Tell us where your brand is today—and where you want it to go.