NPI case study · Lightning Bolt
Bringing Steven Seagal’s Energy Drink to Market
Amazon launch plus Walmart and 7-Eleven agreements
View original PDFThe opportunity
Turning market potential into retail progress.
Mitch Gould and Steven Seagal assembled a team to develop an all-natural energy drink and execute a national launch in under a year.
What NPI delivered
- Launched on Amazon with two full truckloads
- Reached an agreement for 3,500 Walmart supercenters
- Arranged placement in 5,500 7-Eleven stores nationwide
Source document
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