01
The Challenge
Chuck Liddell was introducing his own sports-nutrition brand after years of training experience. The next step was bringing Iceman Rx beyond his personal training program and into an accessible retail channel.
02
The Approach
Mitch Gould helped bring Iceman Rx to Amazon. The launch introduced an athlete-developed pre- and post-workout product system to shoppers on an established online marketplace.
03
The Result
NPI’s May 2008 announcement confirmed that Iceman Rx was available on Amazon. The launch gave Liddell’s brand an online retail presence and a way for fans and sports-nutrition shoppers to purchase the product.
“Getting Chuck’s product live on Amazon is just a perfect marriage between two verifiable heavyweights”
Source: NPI’s original Iceman Rx launch announcement.
Results describe individual engagements and are not a guarantee of future performance.