01
The Challenge
Building a nutrition business around an athlete’s name means translating sporting recognition into a distinct brand presence. For Ronnie Coleman and Mitch Gould, that collaboration centered on RonnieColemanNutrition.com.
02
The Approach
Gould partnered with Coleman to develop RonnieColemanNutrition.com. NPI’s account of Gould’s career also identifies Coleman among the athletes he worked with to promote nutritional supplements.
03
The Result
The partnership brought together Coleman’s bodybuilding identity and Gould’s nutrition-brand experience through the development of RonnieColemanNutrition.com. It forms part of the celebrity brand-building work documented on NPI’s original website.
Source: NPI’s account of the Ronnie Coleman partnership.
Results describe individual engagements and are not a guarantee of future performance.