Regulatory readiness coordination
Coordinate label, ingredient, and marketing-claim review with qualified compliance resources before launch.
What NPI delivers
One U.S. partner. Every moving part connected.
NPI coordinates the commercial, operational, and account-development work required to bring qualified health, wellness, and nutrition brands into U.S. retail.
Your U.S. market-entry team
From retail readiness to account growth.
Our work is organized in two connected tracks: the initial services that prepare a brand for market and the ongoing account management that supports commercial progress after launch.
Discuss your retail opportunityTrack 01
Market-entry preparation
Build the foundation before the first buyer conversation.
National strategic action plan
Build a practical U.S. go-to-market roadmap around the product, consumer, category, and commercial goals.
Product-line evaluation
Review the assortment for U.S. market fit and prioritize the products most likely to earn buyer attention.
Customs and warehousing setup
Coordinate the operating path required to receive, store, and move inventory in the United States.
Insurance facilitation
Help identify and coordinate product-liability coverage required by target retail accounts.
Target-account strategy
Create a focused account list based on category fit, pricing, supply, consumer demand, and launch readiness.
National sales infrastructure
Activate the appropriate sales relationships and channel resources around one accountable plan.
Pricing and cost analysis
Model margins, landed costs, wholesale pricing, and channel economics before buyer conversations begin.
Track 02
Ongoing account management
Keep buyer activity, operations, and performance aligned.
Account communication
Maintain consistent communication across active and prospective retail accounts.
National buyer contact
Present qualified opportunities to relevant national and regional retail decision makers.
Purchase-order development
Follow buyer conversations through the commercial steps required to pursue purchase orders.
Vendor setup coordination
Support retailer onboarding requirements, portals, documentation, and account setup.
Order processing
Coordinate order entry, fulfillment requirements, and communication between the brand and account.
Invoicing and collections support
Help maintain clear account-level billing, receivables communication, and settlement visibility.
Reporting and analysis
Provide account-level visibility that helps the team identify reorders, risks, and expansion opportunities.
Logistics coordination
Keep warehouse, freight, inventory, and account requirements aligned as the brand grows.
Parallel-channel strategy
Six routes to the U.S. consumer.
The right channels can move in parallel, with early traction informing the next buyer conversation. The sequence is tailored to brand readiness, category fit, economics, and supply.
Fast entry
Major online retailers
Establish digital availability and create early performance signals that can strengthen future buyer conversations.
Brand credibility
Specialty and health retail
Pursue category-focused accounts where informed shoppers discover differentiated products.
Regional scale
Regional food, drug, and mass
Use market fit and early traction to approach regional chains with meaningful purchasing power.
National scale
National food, drug, and mass
Prepare the assortment, economics, supply, and support plan required for larger national opportunities.
Everyday reach
Convenience retail
Position appropriate products for high-frequency, on-the-go shoppers and fast-moving retail environments.
Loyal audience
Military retail
Navigate the distinct procurement requirements of commissary and exchange opportunities.
Before we begin
Straight answers for ambitious brands.
Does NPI only work with international brands?+
No. NPI works with international companies entering the United States and domestic brands preparing to expand into additional retail channels.
Does NPI guarantee retail placement?+
No responsible market-entry partner can guarantee a retailer purchase order. NPI prepares qualified brands, develops the commercial strategy, coordinates the operating requirements, and pursues relevant buyer opportunities.
When should a brand contact NPI?+
The best time is before committing inventory or finalizing U.S. pricing. Early coordination makes it easier to review the assortment, claims, landed costs, margins, supply capacity, and target channels together.
What does a market-readiness conversation cover?+
NPI typically discusses the product category, current markets, pricing, claims, production capacity, U.S. goals, timing, and the retail channels that appear most relevant.
Your next market
Find out whether your brand is ready for U.S. retail.
Share your product, current market position, and U.S. goals. We’ll help identify the right next conversation.