Founder & CEO
Mitch Gould
Mitch Gould is a third-generation retail distribution and manufacturing professional with more than 25 years of experience across consumer-product categories including sports nutrition, dietary supplements, skincare, nutraceuticals, cosmeceuticals, beverages, lawn and garden, and hardware.
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Built on practical expertise.
Throughout his career, Mitch has represented organizations including Igloo, Rubbermaid, Sunbeam, Remington, Chapin, Paramount, Miracle-Gro, Native Remedies, Flora Health, Steven Seagal’s Lightning Bolt, Body Basix, and Hulk Hogan’s extreme energy granules.
He has launched products from concept to shelf, built national sales teams, and secured placement for entrepreneurs, established companies, and celebrity brands in many of the country’s most sought-after retail accounts, including Walmart, Sam’s Club, Costco, GNC, Amazon, Walgreens, CVS, 7-Eleven, Target, The Home Depot, Lowe’s, and Menards.
Mitch’s partnerships have included eight-time Mr. Olympia Ronnie Coleman, Hulk Hogan, Roberto Clemente Jr., and Tapout Nutrition. That breadth of experience informs NPI’s practical, relationship-led approach to building brands in the U.S. market.
Your next market
Connect with Mitch Gould and the NPI team.
Tell us where your brand is today—and where you want it to go.