NPI case study · Hunger Switch
Moving From Concept to Shelf in Less Than a Year
Placement at CVS, Walgreens, Target, Kroger and more
View original PDFThe opportunity
Turning market potential into retail progress.
Derived from Dr. Paul Rivas’s book, Hunger Switch moved from product concept to national retail shelves in under a year through NPI’s integrated distribution model.
What NPI delivered
- Secured distribution at major drug, grocery, and mass retailers
- Built national media interest across television, radio, and print
- Turned a book-driven concept into a retail-ready supplement brand
Source document
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