NPI case study · K.O. Fitness / World Black Belt
Launching a Hollywood-Focused Functional Water
A celebrity-backed hydration launch
View original PDFThe opportunity
Turning market potential into retail progress.
World Black Belt introduced K.O. FireWater, a colloidal mineral-enhanced spring water positioned around hydration, wellness, and Hollywood visibility, with Mitch Gould leading sales and marketing.
What NPI delivered
- Connected the product to a recognized martial-arts community
- Positioned the beverage around functional hydration
- Supported launch communications and retail development
Source document
Read the original case study.
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