01
The Challenge
Mitch Gould and former Rexall Sundown president Tim Richerson conceived a new diet supplement, SlimFX. The product needed a national route to market, connecting its development with retail distribution.
02
The Approach
Gould established a nationwide broker team and placed SlimFX through Tree of Life Distributors. GNC and CVS also purchased the product for the national market.
03
The Result
The published case study reports broad health-food-store placement and substantial sales growth. The program linked product development, broker coverage, and national retail purchasing.
Based on NPI’s published case-study materials.
Results describe individual engagements and are not a guarantee of future performance.