NPI case study · SlimFX
Taking a New Diet Supplement From Concept to Shelf
More than $10 million in sales
View original PDFThe opportunity
Turning market potential into retail progress.
Mitch Gould and former Rexall Sundown president Tim Richerson conceived SlimFX, then built a nationwide broker and distribution program around the all-natural diet supplement.
What NPI delivered
- Placed the product in thousands of health-food stores
- Secured national purchases from GNC and CVS
- Generated sales exceeding $10 million
Source document
Read the original case study.
More results
Your next market
Build the next SlimFX success story.
Tell us where your brand is today—and where you want it to go.